Crocomeal

Crocomeal is a new fast food (dark kitchen) concept of croque-monsieurs offered for delivery and takeaway.

Creation of the brand

We were consulted prior to the launch of this project in order to offer personalised support in the creation of the brand and its positioning. We acted from benchmarking to market research and from the user journey to the choice of ingredients in the proposed menu. Our creative spirit was also challenged at the art direction level with the design of the entire visual identity of the brand as well as its packaging.

Communication campaign

The objective was then to support Crocomeal in the field of communication, with the design of the shop window, menus, flyers, packaging and stickers. We were also involved in the creation of the e-commerce site, from layout to integration and the implementation of the click and collect platform. Content was then produced through a photo shoot and filming to be used in particular to develop Crocomeal’s reputation as well as all the digital activations (organic social media and ads, Uber Eats and Deliveroo campaign, commercial offer banner).

Expertise: Creation, production