Alice Délice
Sector
Retail trade
Our work for the company
Content production
CONTENT PRODUCTION FOR THE E-COMMERCE / PINTEREST CONSIDERATION CAMPAIGN
For the holiday season, we were asked to create content for a consideration campaign centered around the brand and its seasonal "Christmas" products. A delicious and appetizing challenge for which we certainly rose to the challenge!
The goal? Create inspiring "product" content that drives traffic and ideally encourages purchases of products such as truffle tools or baking utensils. All of this is distributed as a Pinterest campaign and in several phases (Awareness, Consideration, Acquisition).
Several key areas were defined:
Capture the attention of a demanding target audience seeking innovative solutions to improve their daily lives while maintaining their independence.
- Strengthen the brand's image through engaging and inspiring seasonal/product content
- Align with what target audiences consume in terms of content, particularly on Pinterest at this time of year
- Convince consumers to learn more and make them want to make a purchase
- Stand out in a period of intense competition with only "product focus" content
