Angelus Brewery
Sector
Liquor industry
Our work for the company
Brand Repositioning strategy
Challenges:
- Reposition the brand in the French beer market without losing its heritage, in order to gain consumer awareness.
- Communicate about the new status of "World's Best Blond Beer 2023."
- Increase sales volume in retail and restaurant outlets.
- Strategic repositioning of the Angelus brand following its award for World's Best Blond Berr 2023.
Creation of 360° content:
Product photo packshots
Brandbook to visually anchor the brand
Corporate brochure to present the brand
Creation of iconography
POS, displays, shelf talkers
Social media content
Specific activation content for the title announcement: "World Beer Awards 2023"
Packaging label design
Website redesign
Press relations strategy
