COUSIN SURGERY

Sector

Health industry

Our work for the company

Comprehensive strategic and operational support since 2022

Cousin Surgery specializes in implantable medical devices. Its expertise stems from a long industrial history dating back to 1848.

Document

Cousin Surgery offers innovative implants worldwide, advancing visceral and spinal surgery. This French expertise dates back to 1848. With a heritage in the textile industry, this manufacturer innovates by creating implants to preserve mobility and reduce postoperative pain for the patient.

Our collaboration began with the launch of PLLA, an innovative, partially resorbable mesh designed to preserve patient mobility.

We worked on this campaign around the concept of "Less is better", less material over the long term for better regeneration. From the creative concept to the creation of all promotional materials (video and print), including 3D modeling of the product; we were able to support the brand through all stages of marketing the product, culminating in the EHS congress in Manchester in 2022. An economic and strategic challenge for the company and its positioning in a highly competitive and constantly changing global market. It is with this first success that our support was able to intensify and our relationship with Cousin Surgery solidified. This allowed us to create, imagine and innovate new campaigns and new materials together:

• Operating room filming

• Clean room recording

• Surgical technique modeling and animation

• Product marketing launch

• Creation of a new entity dedicated to the transmission of techniques to develop surgeons' expertise

• Corporate video and materials

• Support for the development of the company's social responsibility

• Annual greetings campaign

• Support for key events in the surgeons' calendar

• Symposium promotion

• Creation of a patient information platform

In short, we are proud to have actively participated in the group's influence and growth since 2022.