IT
Sector
Food industry
Our work for the company
Social Media – Communication Media creation
For four of IT trattoria's Italian restaurants in Hauts-de-France.
We developed a social media strategy and produced content for social media. The goal was to offer the general public various attractive marketing campaigns while also promoting the restaurants to increase customer traffic.
Filming, photoshoots, content production, social media management, contests, IT FRANCE content development, media planning, etc.
Strategic and operational support was provided to ensure consistency with the image promoted by IT FRANCE while building a local community.
Several communication axis were defined:
• Promoting employee awareness to develop a sense of belonging, while fostering a sense of closeness and emotional connection with loyal customers (employee interviews for social media distribution).
• Product promotion • Organic social media promotion (contests, Advent calendars, special offers, etc.)
• Social media advertising campaign (meta only)
• Themes consistent with the IT brand's pillars (Southern Italy, Calabria, warm colors, architecture, dolce vita, etc.)
• Content tailored to different audiences depending on the time of day (students, families, tourists, morning coffee, etc.)
