YNOV CAMPUS
Sector
Education industry
Our work for the company
Production and management of an awareness and acquisition campaign.
200,000
In-person contacts
325,000
People reached online
+67%
Increase in the number of subscribers
We designed, produced, and led an awareness campaign to coincide with the opening of the YNOV group's new campus in the city of Lille.
The objective? To raise awareness of the new Lille campus and increase its appeal, particularly among students, through a print and digital campaign during the first half of 2024. What could be better than a concept driven by students for students? We generated some insights from a group of students on campus to help frame their thinking. The result: "At YNOV, we see potential," graphically reworked using the BeReal social networking site.
This was followed by artistic direction, a statement of intent, and the shooting of the various approved versions to bring the project to life.
Strategic and operational support continued throughout the media plan. A mix of offline and online media was integrated between the heart of the Lille metropolitan billboards and across various networks, formats, and digital display space.
Several key axis were defined:
- Promote awareness of the new Lille campus through a campaign aligned with the preferred language of student targets (messages, content, and strategies).
- A digital focus on the various specializations and programs offered by the school to create a more tangible appeal for students.
- Convince and reassure target audiences and parents.
- Establish an effective digital acquisition funnel and encourage the recruitment of new students.
- Create a sense of belonging among the first students to join the campus.
